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“The Death of Advertising? I think that's in the book of Revelation. It's the day when people everywhere become satisfied with their weight, their hair, their skin, their wardrobe, and their aroma.”
Jef I. Richards quotes (US advertising professor)
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“The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.”
Leo Burnett quotes (Pioneer American advertising Executive, 1891-1971)
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“In advertising, not to be different is virtual suicide.”
William Bernbach quotes (American advertising executive, 1911-1982)
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“Kodak sells film, but they don't advertise film. They advertise memories.”
Theodore Parker quotes
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“There is no such thing as a Mass Mind. The Mass Audience is made up of individuals, and good advertising is written always from one person to another. When it is aimed at millions it rarely moves anyone.”
Fairfax Cone quotes (US advertising executive 1903-1977)
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“When executing advertising, it's best to think of yourself as an uninvited guest in the living room of a prospect who has the magical power to make you disappear instantly.”
John O'Toole quotes
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“Advertising is 85% confusion and 15% commission”
Fred Allen quotes (American Comedian, 1894-1956)
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“The man who stops advertising to save money is like the man who stops the clock to save time”

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“Advertising isn't a science. It's persuasion. And persuasion is an art.”
William Bernbach quotes (American advertising executive, 1911-1982)
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“Advertising is the fine art of making you think you have longed for something all your life that you never heard of before”

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“The business that considers itself immune to the necessity for advertising sooner or later finds itself immune to business.”
Derby Brown quotes
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